Top 5 Important Thing To Know About Digital Marketing

Top 5 Important Thing To Know About Digital Marketing

AARJU DIZICIRCLE

AARJU DIZICIRCLE POST

• What is Digital Marketing?
• Basic concept of Digital Marketing
• Types of Digital Marketing
• Scope of Digital Marketing
• Tools used for Digital Marketing
• Top digital marketing tips
• Why digital marketing is important
• Why start your career in digital marketing
• Top 7 digital marketing skill for 2025 in becoming a digital marketer

WHAT IS DIGITAL MARKETING?

In today’s time, everyone wants to showcase their business online-whether it’s a small startup,a large enterprise, or an established brand. Everyone wants their digital presence to be visible online, and this is where the journey of “Digital Marketing” begins.

BASIC CONCEPT OF DIGITAL MARKETING

If we talk about digital marketing, it means Promoting any product or service through the internet or digital channels, which includes the use of websites,social media,search engines (Like Google), email marketing, and mobile apps.

In traditional marketing, we use TV, radio, and newspapers, whereas in digital marketing, everythings is online and data-driven. In digital marketing, we can track how many people saw the ad, who clicked on it,and how many leads were generated.

TYPES OF DIGITAL MARKETING

1. SEO (Search engine optimization)
2. SMM (Social media marketing)
3. Content marketing
4. E-commerce marketing
5. Paid digital ads marketing
6. SMO (Social media optimization)
7. Web designing
8. Influencer marketing
9. Email marketing
10. Affiliate marketing

SCOPE OF DIGITAL MARKETING

In india, the number of internet users has crossed 800 million, and every day, new businesses and online startups are emerging. As a result, the demand for online promotion is growing rapidly. The demand for online businesses is growing because almost everything is now available online, and people are more active on the internet. In today’s time, nearly everythings has gone digital, which is why the need for online presence and marketing has become more important than ever.

Key areas where online strategies are applied

• E-commerce sector
• Education sector
• Healthcare
• Real estate
• Personal branding

TOOLS USED FOR DIGITAL MARKETING

• Canva
• Semprush
• Google Analytics
• Google Ads
• SEO
• Analytics
• Meta Ads
• Instagram Ads
• Facebook Ads
• Whatsapp Ads
• Boosting
• Campaigns
• Content Marketing
• Ads
• Hootsuite
• Hubspot
• Google
• Ahrefs
• Website
• Grammarly
• SurferSEO

TOP DIGITAL MARKETING TIPS

Digital marketing, the first thing is to understand the audience so that we can create and give them the content they want. And if we use SEO properly, then we can rank our website higher, which will bring more and more organic traffic. That’s why we”re bringing you our top strategies for.

1. Understand Your Customer

Understanding your target audience is an essential step in ecommerce marketing. Who are they?What are their interests,needs,and desires?Where do they spend their time?To identify and understand your customers, you many want to conduct market research:this can be as simple as surveying some of your existing customers. You’ll use this data to develop various buyer personas and a customer journey, Which maps the step a prospective customer takes on the path from anonymous shopper to loyal purchaser. You’ll want to define customer segments, based on factors like age,occupation,locatgion,income, gender,and interests.

2. Build a Presence on Social Media Platforms

Most of your current and prospevtive customer spend a large part of their days scrolling their social media accounts,or hanging out in online communities at Reddit and Discord.Here are some social media marketing tips to help you take advantage of these platforms. Publish content that entertains,educates,or informs your target audience:not just about your brand and products,but about your audience’s needs and desires. Engage with your followers regularly by listening and responding to them on the social media platform or online community where they hang out. Employ high-quality images and videos,as these are the most popular content forms. Identify the platform and communities where your customer spend time.

3. Create Mobile-friendly Content

Did you know that the Top 500 North American-based online retailers receive 65%of their traffic from mobile devices? If your websites isn’t optimized for mobile,you’re likely losing new customer (and maybe even some loyal ones as well.) Make sure that your website looks good,loads quickly, and is easy-to-use on all devices. Optimize your site so that it’s responsive on all digital devices like mobiles,tablets, and laptops. Measure your page speed as this is a critical factor to hook customer to your website. If the web pages load at a slow speed, chances are that your customers would leave the websites.When framing mobile-friendly content. Create a presence on social media users spend most of their screen time on social media platforms. Use infographics and video content. Keep your content short and straightforward.

4. Get on Google My Business

Google My Business is a free platform that allows businesses to create a listing on Google. It’s free to use and a great way to reach potential customer, especially if you’re a local business with customers who live near you. Make sure to claim your business listing and fill out all the information correctly. Other advantages of Google My Business: You can add or update relevant information about your business, such as contact details, website URL, images, videos, events, business hours, and more. Customer can rate your business and add a review, which means you can respond to feedback and learn what your audience likes or dislikes. Adding your step to Google My Business is a form of search engine optimization that enhance your search rankings. You’ll get timely reports with data on your business listing, such as the number of page views, notifications about user reviews, and more.

WHY DIGITAL MARKETING IS IMPORTANT

• Local And Global Reach
• Brand Awareness
• Work With Every Business Model
• Cost Effectiveness
• Exact Targeting
• Measurable Investment
• Flexibility and Adaptability
• Support Global Reach and Scalability
• Facilitates Real-Time Customer Engagement
• However Digital marketing has it’s peculiar challenges of organisations. The most obvious reason is that it is expensive it requires stronger E-marketing components. Therefore small business for instance may find it very expensive to have a sustainable web presence.
• The other issue is that digital marketing promotes social connectivity. Therefore as brand engagements stretch across platform, It start to create a forum for focused consumer interactions where they get to socialize with the brand it self.

WHY START YOUR CAREER IN DIGITAL MARKETING

• Highly demanded in the market.
• Good salary package.
• Growing tremendously.
• Various career options.

Top Online Growth Opportunities

1. Social Media Marketing
2. Search Engine Optimization (SEO)
3. Content Marketing
4. Email Marketing
5. Pay-Per-Click (PPC) Advertising
6. Influencer Marketing
7. Video Marketing
8. Affillate Marketing
9. Data Analytics
10. Mobile Marketing

TOP 7 DIGITAL MARKETING SKILL FOR 2025

• Search Engine Optimization (SEO)
• Social Media Marketing
• Content Marketing
• Data Analytics
• Performance Marketing
• Email Marketing
• Top Soft Skills for Digital Marketing and Management